AZ Alkmaar, one of the leading football clubs in the Netherlands, will receive payments in Bitcoin (BTC) through a partnership with a local cryptocurrency exchange.

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Dutch cryptocurrency provider Bitcoin Meester has become the exclusive partner of top football team AZ Alkmaar. As part of the deal, the team will receive some of the funds in Bitcoin.

AZ Alkmaar, one of the most successful football teams in the Netherlands, announced its collaboration with Bitcoin Meester on its official website. The local cryptocurrency provider will be the organizer of the club and part of the sponsorship amount will be paid in Bitcoin. Additionally, the team said that it will keep the received BTC on its balance sheet. Thus, AZ Alkmaar will be the first Dutch club to make such a move. Michael Koster, Commercial Director of the team, explained the reasons behind the deal:

“The cryptocurrency market has been booming in recent years, with users growing exponentially. This tractor is also an important aspect in a new market. Not everyone is already familiar with cryptocurrencies and Bitcoin Meester is able to responsibly guide new users in this world.”

Bitcoin Meester CEO Mitchell Zandwijken noted that sports, and especially football, is one of the most important markets due to the huge fan base there. He described the collaboration with the Dutch club as “strategic” as the cryptocurrency firm will have the opportunity to introduce AZ supporters and the rest of the country to virtual currencies.